Preferred Partner: Anna Crosby

Anna (she/her/hers) is a member of our preferred partner network and specializes in helping digital product/course creators with email marketing and automation. You can check out a couple of her products right here:

Sales Funnel Bootcamp:
https://learn.genicollective.com/sfb

Set up your Email Marketing for Sales Workshop:
https://learn.genicollective.com/emailsales

About:

Anna Crosby runs Geni Collective, where she helps digital product creators make more money by selling their courses, workshops, and other digital products online, using email marketing and automation.

Doing business online has tremendous opportunities, but online marketing brings its own challenges as well. How do we take the in-person relationship-building we've learned instinctually, and translate it to the online space? Anna believes that email is the most powerful tool we have to build relationships online -- relationships that support, educate, and turn randos into friends and profitable customers.

Anna is a self-professed technology nerd, and she loves all things automation. She offers self-study workshops, courses, and templates, as well as done-for-you services including building sales funnels.

Watch her free workshop to learn how to maximize using email marketing for sales at learn.genicollective.com/emailsales.

Who & how she helps:

I help digital product/course creators make more money by selling their products online using email marketing and automation.

How she got started:

My first introduction to doing business online was, unfortunately, with a group of "bro marketers" who taught pushy sales tactics, and constantly sent me emails that said that if I didn't buy their products it meant I was not serious about my business.

I was determined to find another way to do business online that felt good and authentic, and came from a place of wanting to help and serve first and foremost.

Being an introvert, I naturally gravitated towards email marketing, because it felt more like sitting down with a friend rather than shouting into the void of social media.

Through my work with clients, as well as developing my own business strategy over the years, I found that email marketing creates the perfect balance between nurture and sales. The capabilities of email automation we have these days make it the perfect way to ensure that balance for every new subscriber.

How her method is different:

I teach my clients how to create sales funnels. It's not the simplest topic, with a lot of misinformation and "shoulds" around it. I strive to un-complicate the process, and coach my clients to create simple yet effective funnels that help them reach their business goals -- with no extras, complex and expensive tools, or bells/whistles that won't add value.

What people say about her:

I'm great with problem-solving and figuring out the best tech or tools to use in the simplest way possible.

Fun facts:

In my time away from my business, I love to play video games, do DIY projects around the house with my husband, and laugh at memes.

About the program:

Set Up Your Email Marketing for Sales is my 40-minute video introduction to learning the best email marketing practices that make it feel easy and aligned to ask for the sale.

You will learn:

1. How to open the door for sales from the very first email your new subscribers get,
2. How to use automation to help you stop second-guessing whether or not to send those sales emails, and
3. How to make sure you're constantly increasing your know-like-trust factor with your subscribers to get repeat sales.

Sign up for free and watch the workshop on demand at https://learn.genicollective.com/emailsales

Testimonial:

"I hired Anna for support with a launch email marketing campaign. She came highly recommended by a mutual contact. I would say that Anna is a magician with the tech. I felt extremely supported. Her responsiveness and communication skills made a complicated project a breeze. She is extremely dedicated and detail oriented; she does what she says she will do, when she said she will do it. I trust her expertise 1000%."

Where to find her:

• Location: Indiana, US
• Website: https://genicollective.com/
• MV Site: https://learn.genicollective.com/
• Facebook: https://www.facebook.com/anna.cragin/

What she loves about MemberVault:

"I love how easily you can set up all your products and it looks great right out of the box. It's the perfect way to showcase both your free and paid products in one handy portal." - Anna Crosby